On occasion of the recent Rio Olympic Games in 2016, we have been involved in updating the official website, newsletter and DEM campaigns of the main sponsor Technogym®, an unquestioned world leader for wellness products and services as well as the official supplier of fitness equipment of six Olympic games from Sydney 2000 to Rio 2016. Thanks to the exclusively trust given by our technical Swiss partner Id-Entity, we managed the complete web communication of the event (July-September 2016). The know-how and mastery of the LAMP and CMS frameworks used for the official website have been supported by the advanced use of the Marketing Automation and DEM (Direct Email Marketing) SilverPop of IBM software which have guaranteed the best correctly communication and translations in more than 14 languages.